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Artist services &
rights management for the new music industry

Kuala Lumpur
Los Angeles

What’s Outdustry?

We are an artist services and rights management business for the new music industry.

What does that mean?

We specialise in helping music creators and music companies - wherever they are - participate in the most exciting growth story in the modern music industry: the rise of emerging markets. We’ve been doing this since 2006, and our hard-won industry expertise and contact book make us THE team to work with.

We do this in two ways: 1) management of stellar catalogues of publishing and recording rights, and 2) providing services to some of the top musicians and music companies in the world. You can learn more about the specifics on the Rights Management and Services pages.

We are routinely described as being “pioneers” doing “landmark” work (Music Business Worldwide), or quite simply as “hands down the single leading music service company” in our markets (Soundcharts), “at the forefront of some of the sector’s most defining success stories” (Billboard).

Who do you work with?

Where to begin? We are a neutral independent that partners with the top tier of the global music industry. We count major artists and companies as our long-term clients, be it for marketing, A&R or rights management. We have overseen marketing for some of the biggest artists of the modern era such as Adele and Dua Lipa (for Beggars Group and Warner Music respectively) and smash hit breakout pop acts such as Lauv (AWAL/Virgin) and Diplo/Major Lazer (mtheory); we have created some of the most memorable campaigns in the modern Indian music business, setting up Dua Lipa with Shah Rukh Khan, Diplo and Ranveer Singh, and Lauv and Prateek Kuhad ; we have A&R’d hit records with countless iconic Chinese pop artists such as Chris Lee, Bibi Zhou, KUN and Li Ronghao, generating billions of streams; we run Merlin in China, overseeing 12% of global repertoire reaching 600 million internet users via deals we negotiate and manage.

Who are you?

We’re a team of 20 hotshot music industry professionals hailing from China, India, Malaysia and the UK. Most people in the team speak at least two languages, and collectively we speak more than a dozen.

Where are you based?

We’re everywhere! We have a network of team members across Beijing, Guangzhou, Kuala Lumpur, London, Los Angeles, Mumbai, Shanghai, Taipei and Valencia. We don’t have a “head office”.