Happy Birthday MicroMu
It seems like it has been a hell of a lot longer, but our little concept record label MicroMu (known in Chinese as 不插店, or ‘Buchadian’), turns 1 year old today. You can feel paternal pride radiating throughout Outdustry HQ as we package up a one year compilation album of b-sides and rarities to celebrate:
MicroMu is our attempt at a sustainable record label model in an environment where people, by and large, aren’t used to paying for music. The solution? Give music (and lots of other things) away for free, build a loyal community around it all, and then support this (largely) through a partnership with a brand who shares your audience. Or, as we say in our label intro:
MicroMu is an experimental, sponsor-driven, free-to-user record label model designed to discover new talent, create original music and reward artists in seemingly impossible conditions.