Search results for 'MicroMu (Buchadian)'

MicroMu Presents Fink (Solo Acoustic)

Fink China Tour Flyer

Outdustry’s in-house net-label MicroMu is proud to present a special performance from it’s first international signing, Fink…..

As the first acoustic act on legendary electronic label Ninja Tune, Fink has carved a unique path as a singer-songwriter. With a background in downtempo beat production and top level remix work, his brand of acoustic music is distinctly modern while remaining deeply intimate as a live show; a formula which has seen him share the stage with the likes of Zero 7 and Massive Attack and earned him rave reviews around the world:

“Mean moody and magnificent. One of the most original singer-songwriters around.” - Clash

"…say hello to your new soundtrack." - NME

“Surprises when you least expect it. Sort of Revolution refuses to succumb to the obvious.” - Mojo

Fink will be performing solo-acoustic for two small shows in Beijing (MAO Live on Nov 5th) and Shanghai (Yuyintang on Nov 6th), followed by a mainstage appearance at Clockenflap Festival in Hong Kong (Nov 8th).

Acoustic legend Wan Xiaoli will be supporting Fink in Beijing. Shanghai support to be announced…

Tickets 50RMB in advance, 60RMB on the door

6MicroMu (Buchadian), Project Blog, China Live Music, China Festivals, Large, Events,

Free Love

Chris Anderson has just published his latest book “Free : The Future Of A Radical Price”. In it the Wired Magazine Editor and bestselling author of The Long Tail discusses the economic peculiarities of a world in which goods, services and media are increasingly being made available for what feels like free: How has this happened, and what does it mean going forwards for us both as consumers and producers?

Free : The Future Of A Radical Price

As a market where digital content has largely been free from the get-go, China is an obvious case study along with other developing nations such as Brazil. Chris has therefore devoted a chapter to these markets, looking at how people are dealing with such realities.

I met Chris for breakfast during one of his research visits to China towards the end of 2007 and, amongst other things, outlined the basic concept of MicroMu (不插店) to him a good 8 months before we actually got round to trying the idea out. A year and a half later (and a year into the MicroMu project) and our copy of Free arrives through the post, complete with a whole page devoted to MicroMu as an example of an experimental free music model:

"The moment you put a fee on accessing music in China is the moment you cut off 90% of your audience," says Peto. "[Paying for*] Music is a luxury for the middle class in China, a flippant expenditure. This model works against that. We simply use free music and media as a way of saying that ‘everyone is welcome’, building a dialogue, building a community, becoming the trusted brand of the grassroots music movement in China. To do this though, we have to become all things to all men: record label, online community, live events producers, merchandise sellers, tv production company."

*Just to clarify: It is the idea of paying for music and not the idea of music itself that is a luxury for the middle class. The words “paying for” were not included in the original text.

The pressure is on to deliver! Many thanks for the mention Chris and good luck with the book launch.

6MicroMu (Buchadian), Project Blog, China, Outdustry Media, Ed Peto, Large, China Music Industry,

MicroMu Turns 1

Happy Birthday MicroMu

It seems like it has been a hell of a lot longer, but our little concept record label MicroMu (known in Chinese as 不插店, or ‘Buchadian’), turns 1 year old today. You can feel paternal pride radiating throughout Outdustry HQ as we package up a one year compilation album of b-sides and rarities to celebrate:

MicroMu is our attempt at a sustainable record label model in an environment where people, by and large, aren’t used to paying for music. The solution? Give music (and lots of other things) away for free, build a loyal community around it all, and then support this (largely) through a partnership with a brand who shares your audience. Or, as we say in our label intro:

MicroMu is an experimental, sponsor-driven, free-to-user record label model designed to discover new talent, create original music and reward artists in seemingly impossible conditions.

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6MicroMu (Buchadian), Project Blog, China, Ed Peto, Large, Music,

Li Zhi vs U2

The last release on our in-house label MicroMu has been going down a storm. Li Zhi’s live album, 'There's Nobody On Gongti Dong Lu' was recorded at a packed show in Beijing’s Yugong Yishan venue in mid-January.

Since it’s release on Jan 22nd, the Jiangsu folk hero’s first offering since 2007 has been meet met with unanimously glowing reviews across the Chinese internet. At the time of writing, well over a month after it’s initial release, it is still sitting strong at number 6 on uber-review-site Douban's Best New Release list, ahead of some pretty distinguished company:

6MicroMu (Buchadian), Project Blog, China Music Scene, Ed Peto, Large,

A Blog Post About Someone Posting Blog Posts About Blog Posts Posted On My Other Blog

During last month’s Olympics I had the good fortune to be introduced to Matt Yanchyshyn, a visiting IT manager for Associated Press (AP).

Roughly four years ago while living in the Senegalese capital of Dakar, Matt started blogging about the music he came across during his travels in the region. It was part of the first wave of audioblogs and "certainly the first to deal with African music" says Matt.

As his life and career has sent him to more and more exotic places, the focus of Benn Loxo Du Taccu - which means “One hand can’t clap” in Wolof - has developed to accommodate music from all around the world, with a journal giving background, anecdotes and context for the obscure, free MP3s (for a limited time)attached to the end of each post. A fantastic example of well communicated individual passion finding an equally passionate audience through the internet village. Musical discovery at its best.

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6MicroMu (Buchadian), Staff Blog, Ed Peto, China, World Music, Large, African Music Scene, Africa,