Last month saw a whirlwind three day visit from our clients Sterling Sound in which Outdustry arranged a hectic meeting schedule with the creme de la creme of the Chinese record production business.
L to R : Murat Aktar (Sterling Sound President), Tom Coyne (Sterling Sound Senior Mastering Engineer - Adele, Beyonce, Justin Bieber, PSY, Jay Z etc etc), Zhang Yadong (Dong Music), Ed Peto (Outdustry)
After three years of working with Sterling Sound we have taken the legendary New York mastering company from a standing start in China to being the dominant mastering service in the region, working with almost all major record producers, studios and labels. This visit was a good chance to catch up with some longstanding clients as well as break some new ground.
L to R : Zack Xiahou (Producer), Chen Tong (Producer), Tom, Murat, Ed
We are often asked about production quality in China: Do record makers really care about premium mastering when the resulting audio file is compressed down to a fraction of it’s size and listened to through a tiny mobile phone speaker or similar, as is so often the case in China. The answer is that producers take as much pride in what leaves their studio’s door in China as anywhere else in the world. Admittedly there is usually a lack of budget and top tier facilities but these guys know their stuff and always aim for the best. This professional pride makes Sterling Sound’s services an easy sell for us!
L to R : Murat, Gary Chen (Producer, Head of A&R, Sony Music China), Tom
L to R : Yang Haisong (Producer/Musician, PK14, Maybe Mars), Murat, Charles Saliba (Venue/Label Owner, D-22, Maybe Mars)
L to R : Billy Koh (Founder/A&R Director/Producer, Ocean Butterflies), Murat, Benny Bi (President, Ocean Butterflies), Tom, Ed
Murat and Tom do a Q&A at the audio production faculty of Communication University of China, with the next generation of record producers listening in awe
L to R : Ed, Murat, Zhan Hua (CEO, TR Music), Tom, Wendy (Director, TR Music)
L to R : Ed, Tony Wen (Producer/Music Director, Tianyu/EE Media), Tom, Murat
L to R : Tom, Zengyu (CEO, Pilot Records), Murat