@ Bobby Lee: This is a tough one. There really aren’t any examples of grass-roots artists developing any meaningful, long-term fan base here. One way might be to build a bridge with relevant fan groups to each artist genre. Find a fanzine or forum for it and send over key people loads of free goodies and get a dialogue going. The obvious hurdle here being that you need to read Chinese to get the ball rolling. If you find someone who can read Chinese, get them to have a look around http://yue.sina.com.cn as a start point and see if you can connect with any of the thousands of fan-groups on there.

@ Jocelyn: Thanks
Trust is a very difficult concept in China. Truth be told, you WANT your CD to be pirated over here. Even in the long run you will not make money out of your CD. It is better to have it pirated so it gets heard by as wide an audience as possible. In an ideal world you would then monetize any success elsewhere ie. Live, merchandise.